Wonderlab

Branding

Learn, Explore, Think Outside the Box

Brief

By combining formal and non-formal education, Wonderlab wants us to discover our surroundings, develop our creativity, and think outside the box. They wanted a visual identity that would wrap all these elements into a colorful brand.

Our Process

For the development of their logotype, we got inspired by fireflies, which resemble the stars at night, reminding us of the power of our imagination and the desire to learn and explore our world.

Client: Wonderlab
Services: Art Direction, Branding