Trippy

Branding

Go Anywhere, Go Everywhere.

Brief

Trippy is a Brazilian company that designs travel accessories. Its main product is a cover for the constant traveler’s luggage, which ensures its resistance for the long and continuous trips. They asked us to design their new logotype and brand identity, based on the icon of the dandelion which represents the brand’s freedom and adventurous character of its consumers.

Our Process

We designed a very iconic geometric representation of a dandelion flower and used sleek typography for their logotype, which is mixed with a bold and bright color palette. Go Anywhere, Go Everywhere.
Client: Trippy
Services: Art Direction, Branding