About Us

We are Design Etiquette. We connect people and brands with the power of design.

We build brands with exceptional design and brilliant thinking.

Design Etiquette is an independent design studio specializing in branding, packaging and web design. We help brands establish and own their unique identities with effective and intelligent design solutions. At the heart of everything we do is a clear and concise strategic approach, ensuring all our work does the important task of building your brand.

After completing her Masters in Visual Design from Scuola Politecnica di Design in Milan, Italy, Mariana Pacheco founded the studio in 2009. We are one of the few woman-owned creative agencies and proud of it. Our focus has always been on delivering the highest quality creative work together with personalized service.

We make work that gets noticed.

Based in sunny Costa Rica we’ve won business from clients all over the world. Not only that, but our work has been featured in a number of online publications and books including:

Logo Lounge 11
Taschen Logo Design
FeedMe! Book
PencilCase Book
Abduzeedo
Behance
For Print Only
The Dieline

Our Services

Brand Strategy

Market Research & Insights
Brand & Marketing Strategy
Naming
Brand Personality

Branding

Brand Identity
Rebranding
Brand Guidelines
Marketing
Tone of Voice

Web Design

Digital Strategy
Prototyping
UI/UX Design
Front-end Development
Shopify/E-Commerce
Website Hosting & Management

Lets Work Together

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